- Indian Media Industry
- MEDIA SCENE IN INDIA AND FUTURE TRENDS
- 2. Media buying agencies Agency of record (AOR) Central Media Buying (CMB)
- 3. Media Purchases thru Media Buying Agencies 1980 1% 2000 25% 2006 33% (likely)
- 4. 4 out of 10 Indians are still not reached even today
- 5. Every 100 kilometers the dialect changes
- 6. A country with many tongues 16 official languages Approx. 1000 dialects
- 7. Geographical size 7 th largest area mass Population/ Area mass – India is No.1 In comparision even USA is No.4
- 8. Media target 15 million people are being added every year 5 – 14 age group – 26% population < 30 yrs - 70%
- 9. Rural Urban Divide 20 to 30 % of the population, with the urban % growing every year 39% urban population are concentrated in the top 35 towns (towns over 1 million) 52% of the rural live in the smallest villages. 4 out of 5 HH have an HHI of less than Rs. 2000 p.m.
- 10. Market Penetration is far higher than media penetration
- 11. Growth of Media Expenditures 1994 Rs. 3500 crores 2000 Rs 9000 crores 2005 Rs 16000 crores
Related Tags:
#Indian Industry
#Kahani Ghar Ghar Ki
#Kasauti Zindagi Ki
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